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Lead capturePipelineCallingAI

Every lead,woven intoone pipeline.

LoomTrix CRM captures leads from Meta Ads, WhatsApp and your website, routes each one to the right rep in seconds, and tracks every call, task and deal until it closes.

New lead · Meta Ads4s ago

Aarav Sharma

Lead form · Premium plan enquiry

Auto-assigned → Priya N.Score 86
Active users
0+
Leads managed
0K+
Uptime SLA
0.0%
Average rating
0.0/5

Plugs into

  • Meta Ads
  • Instagram
  • WhatsApp
  • Gmail
  • Razorpay
  • Airtel IQ
  • Exotel
  • Voxbay

[ 01 ]The workspace

One workspace for every lead, call and deal.

Reps work from a single screen: the lead, its score, the clock on the first reply and every conversation so far. Managers see the same data rolled into a forecast they can trust.

yourteam.loomtrixcrm.comLive

Deals · This quarter

48 open · 4 stages

Weighted forecast

₹18.6L

New · 24₹6.4L

Aarav Sharma

86

Premium plan

Meta₹45,000PN

Neha Kapoor

71

Team of 12

Web₹84,000RK

Ishaan Mehta

69

Demo requested

WhatsApp₹58,000VS
Qualified · 12₹9.8L

Rahul Verma

78

Annual contract

WhatsApp₹1,20,000AR

Sneha Iyer

64

Renewal + seats

Referral₹62,000PN

Going stale · 9d idle

Proposal · 7₹11.2L

Kiran Rao

91

Enterprise pilot

Call₹2,40,000VS

Divya Menon

83

Multi-branch rollout

Referral₹3,10,000RK
Won · 5₹8.9L

Meera Nair

94

Invoice INV-2051

Meta₹1,85,000AR

✓ Closed won

Rohan Das

88

Invoice INV-2048

Web₹96,000PN

✓ Closed won

[ 02 ]What's inside

Four jobs your spreadsheet was never built for.

Most teams start with lead capture and grow into the rest — because once every lead lives in one place, automating what happens next gets easy.

  • 01

    Capture & route

    Leads arrive on their own and reach the right rep before they cool off.

    • Meta & Instagram lead ads, synced live
    • Website forms and CSV imports
    • Rule-based scoring and duplicate checks
    • Round-robin auto-assignment
  • 02

    Pipeline & deals

    Stages shaped around how your team actually sells — with a forecast you can defend.

    • Custom pipelines with drag-and-drop stages
    • Weighted revenue forecast
    • Alerts on deals going stale
    • Tasks, accounts and contacts
  • 03

    Calls & conversations

    Every touchpoint lands on the lead's timeline automatically — nothing lives in a notebook.

    • Click-to-call via Airtel IQ, Exotel & Voxbay
    • Call recordings on every lead
    • WhatsApp and email threads on the lead
    • AI meeting summaries
  • 04

    Quote to cash

    Take a won deal all the way to an invoice without exporting a thing.

    • Quotes, sales orders & GST invoices
    • Products, inventory & warehouses
    • Customisable analytics dashboards
    • Team targets, leaderboard & PDF reports

[ 03 ]How leads move

From first click to closed deal, with no dropped handoffs.

Five stages, automated where it helps and human where it matters. Each one ends with something your team can act on.

  1. Step 1: Capture

    Leads arrive on their own

    Meta and Instagram lead ads, website forms and CSV imports feed one pipeline — no copy-paste.

    What happens

    • Meta lead ads
    • Web forms
    • CSV import
  2. Step 2: Qualify

    Scored the moment they land

    Rule-based scoring weighs source, budget and engagement, so reps open the hottest lead first.

    What happens

    • Lead score
    • Custom rules
  3. Step 3: Assign

    Routed before they cool

    Automations hand each lead to the right rep and start a first-response SLA clock.

    What happens

    • Round-robin
    • SLA clocks
    • Escalation
  4. Step 4: Engage

    Every touch on one timeline

    Calls, recordings, WhatsApp replies and emails attach to the lead automatically.

    What happens

    • Click-to-call
    • Recordings
    • WhatsApp
  5. Step 5: Close

    A forecast you can defend

    Weighted forecasts and stale-deal alerts keep deals moving — then quote and invoice in place.

    What happens

    • Forecast
    • Quotes
    • GST invoices

[ 04 ]What changes

The difference shows up in week one.

Growth stalls when a sales team runs on people remembering things. Here is what LoomTrix CRM replaces.

  • Leads copied from Facebook into a spreadsheet

    becomes: Leads in the pipeline seconds after the form is sent

  • Hot leads going cold over the weekend

    becomes: SLA clocks and auto-assignment that never clock out

  • Managers chasing reps for status updates

    becomes: Live dashboards and a leaderboard everyone can see

  • Call outcomes living in someone's notebook

    becomes: Every call logged and recorded against the lead

  • Quotes and invoices rebuilt in Excel

    becomes: Quote to GST invoice without leaving the CRM

[ 05 ]Built to be trusted

Isolated by design, not by policy.

Customer data is the most sensitive thing a sales team holds. LoomTrix CRM keeps every workspace separate at the database level — and every rep sees exactly what their role allows.

  1. 01

    A private schema per workspace

    Every company on LoomTrix CRM runs in its own isolated database schema. Your records never share tables with anyone else's.

  2. 02

    Sessions bound to your workspace

    Sign-in tokens are only accepted by the workspace that issued them, so a credential from one company is useless in another.

  3. 03

    Visibility by role

    Reps see their own leads, managers see their team, admins see everything — one set of rules across leads, tasks, calls and deals.

  4. 04

    Built for how India sells

    Rupee-first numbers, GST-ready quotes and invoices, Razorpay billing, and telephony through Airtel IQ, Exotel and Voxbay.

[ 06 ]Pricing

Priced per seat. No surprises.

Pay for the people who sell, and scale as the team grows. Every plan includes unlimited leads.

Professional

Most teams start here

₹700/ user / month

+ 18% GST applicable

Everything a sales team needs to capture, work and close leads.

  • Unlimited leads
  • Meta Ads auto-import
  • Workflow automations
  • Integrated calling
  • Manager analytics & PDF reports
  • Task management with Kanban
  • Team performance tracking
  • Live sales leaderboard
  • Priority support
Start with Professional

Enterprise

Custom

Tailored to your organisation

For large, multi-team organisations that need AI, control and a dedicated partner.

  • Everything in Professional
  • AI meeting summaries
  • Unlimited users
  • Custom branding & white-label
  • API access
  • Dedicated account manager
  • SLA guarantee
  • On-premise deployment option
Talk to sales

[ 07 ]Customers

Teams that stopped selling from spreadsheets.

  • We imported 500+ leads from Meta Ads and the auto-assignment rules saved us 4 hours a day. Enrollment jumped 35% in the first month.

    Vikram S.

    Sales Director, CloudNine

  • Manager analytics with daily targets and PDF reports made performance reviews effortless. My team's call volume doubled in 3 weeks.

    Ananya R.

    CEO, MediaPulse

  • The built-in calling and live leaderboard changed our game. Every interaction is tracked and the team is genuinely competitive now.

    Karan M.

    Founder, FinServe

[ 08 ]Start here

Stop running sales on memory.

Book a walkthrough with our team. We'll map how leads reach you today and show you the same flow inside LoomTrix CRM.

What you walk away with

  1. 01A walkthrough built around how your team sells
  2. 02A plan to bring your existing leads across
  3. 03Pricing for your team size, GST included